Values are like lighthouses;
they are signals giving us direction, meaning, and purpose.
— Recruiter Journal

Solution

Searchlight collaborated with the tech-company to design and implement the project. The core idea was to develop their purpose and values through experience and with the active participation of all employees. The name of the project was Be We and it lasted 7 months. The name symbolizes ‘be yourself’, ‘let’s all be one team’ and of course, “be a valuable member of the new company”. To accomplish this, in a methodical manner, Searchlight employed a diverse range of methods to gain insights, including interviews with a cross-section of company personnel, surveys and interactive workshops. Through these methods, key insights into the tech company’s existing realities were derived in an experiential and collaborative manner.

Purpose & values

With the above process, the tech-company’s new strategic purpose and the 5 new values that represent the employees and the management team emerged, were discussed, analyzed and decided. We then developed the entire communication and engagement plan for employees and the management team in the new culture. The results of the project were that the tech-company’s people, structured and interactively, decided on the following purpose and values for the new company.

Purpose

We are leading the way to a brighter future by providing access to evolutionary technology and innovative solutions across all geographies. Through strategic partnerships, we add value to our people, stakeholders, and society.

Values

The Last Mile

For the completion of the project, the smooth implementation of the changes and the assurance of consistency in the implementation of the agreed activities, it was important to align the new management team as well as to determine the company’s strategic goals for the coming years. Thus, we proceeded to plan, organize, and implement a two-day strategy workshop in which all tech-company’s executives participated. The workshop contained, a plan to support and spread the new culture in the organization as well as activities to ensure alignment between the new values and the strategic direction of the company. Their diffusion is a continuous and dynamic process that has been implemented in a structured way guided by the company’s director and the HR.